Florence Maternity Dress


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For a glamorous look that will make a lasting impression. The Florence Dress is the epitome of elegant and refined style, in a luxurious jersey fabric that is beautifully gathered and draped to flatter your silhouette. With understated detailing and an opulent finish, it’s perfect for evening soirees or your next black tie event.

  • Crafted in luxe jersey fabric
  • Full, floor length dress
  • Gathered detail across bust
  • Keyhole opening at the back
  • 95% Polyester, 5% Elastane
  • Machine Wash - 30° - Wash as Wool
  • Please take care when wearing our sequin/luxe fabric products with jewellery as this delicate and luxurious fabric may snag.
  • Product Code: DR152
  • Back shoulder at neck to hem - 149cm (58 ¾")
  • For more sizing information please click the 'Sizing' link under the size selection box
Delivery & Returns



      • Standard Shipping 5-7 business days - FREE* for US orders over $99 (normally $9.95)
      • We've covered all applicable duties in the selling price when you make a purchase.
      • International Shipping to over 120 countries available


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Naturally we hope you’ll LOVE your purchase, but it’s alright to change your mind. We offer full returns on all unworn items returned with tags.

View the complete Returns Policy here.

Reviews Average Rating 9 Reviews on
21st June 2016

Very elegant

20th April 2016

Dress was great but would look better on a woman further along. I was only 17 weeks and did not quite fill it out properly.

12th February 2016

I bought this dress for maternity pics and my baby shower. The only down side is it is very long. I will definitely have to have it altered

25th January 2016

Dress purchased for a black tie wedding @ 7 months. Very comfortable & flattering.

15th September 2015

Stylish, comfortable, flattering.

1st August 2015

Lovely quality and it fitted very well.

29th July 2015

Beautiful dress. I thought this dress was gorgeous and I love the way it fits, but it is a bit dressy for the occasion that I am going to, so I may end up returning it.

best prego purchase
11th June 2013

i feel so beautiful in this dress and it doesnt look like a maternity dress at all. perfect for the weddings i have to attend this summer and fall.

Exactly what I needed!
21st May 2013

I was thrilled to find this dress with less than one week before a business-oriented black tie event. It was the perfect dress - flattering and elegant and ultra-comfortable too. It packed nicely and I didn't have to iron it after being in a suitcase. I was only 20 wks for the event so it likely would have fit a bit better if I was a few weeks further along. As it was, my only minor complaint is that it hung down a little lower in front than in the back - and the weight of the fabric that provided the beautiful drape, also served to pull the gathering detail a little lower than optimal on my chest. I think if i had a bigger bump, it would have held things in place and this wouldn't have been a problem. That said, it was still gorgeous and got tons of compliments.

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