Eldon Maternity Midi Dress


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With its understated shape, this bestselling dress allows you to connect with your inner style. Layer it under a leather jacket or cocoon coat, then add a scarf and pick any footwear – it works with everything. Crafted from our premium, addictively soft jersey you can wash it 1,000 times (then watch it bounce back). Pick one size and it’ll grow as you do – lasting the whole nine months. This isn’t just a luxury piece you’ll love. It will outlast everything else you own too.

This ‘forever’ style can be worn right through pregnancy and long after.

  • 95% Viscose, 5% Elastane
  • Machine Wash - 30°
  • Product Code: DR279
  • Back shoulder at neck to hem (ruched) - 95cm (37 3/8")
  • Sleeve Length - 60cm (23 5/8")
  • For more sizing information please click the 'Sizing' link under the size selection box
Delivery & Returns



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Naturally we hope you’ll LOVE your purchase, but it’s alright to change your mind. We offer full returns on all unworn items returned with tags.

View the complete Returns Policy here.

Reviews Average Rating 38 Reviews on
16th May 2017

Excellent quality and a go anywhere dress.

15th March 2017

Gorgeous colour and great fit

8th March 2017

Perfect for work - smart, simple, works with flats, boots and heels. Can see myself wearing this a lot.

11th November 2016

I bought the dress for a special night out and felt stylish and comfortable all evening. The simple but classic design will see me through my whole pregnancy and can be styled in so many different ways.

18th July 2016

Really useful for weekends and work. I will live in this with knee high boots in winter.

29th June 2016

I loved the colour and the fact that it was on sale. Fitted very well everywhere. I would buy more colours when they have new season stock for sure! You can ruch up the dress to cover up bumps around the legs if you are self conscious.

7th June 2016

love this dress - great fit, very flattering and will order more in different colors!

21st May 2016

Returned this dress as I did not very much liked the colour on me.

4th May 2016

Comfortable, seamless fit

18th April 2016

Great dress which can be dressed up or down. Quite long in length but the ruching means you can adjust this.

31st March 2016

Ive worn the dress to work

24th March 2016

I've worn this for auditions, in the office, to the opera, as a day-dress -- it's extremely versatile and comfortable. I ordered the size they recommended; at 16 weeks it was way too big, but at 27 weeks it's a perfect fit with room to grow. The only thing I don't love is the shelf-bra, since I don't need extra support -- but before this is done, I may!

5th March 2016

I wear this to work every week! :) Love it, my GFs love it too!

20th February 2016

Have not worn it yet, due to cold weather in Canada, but hope to wear it casually or on a night out

9th February 2016

Dress was very long

9th February 2016

The quality is great. It fit me as shown in the picture - fitted all the way down. The fit makes it a little tough to wear to work, but good for a night out!

27th January 2016

This is an excellent dress for an evening out. Flattering and elegant aswell as being super comfortable! I'm going to wear it for my Anniversary dinner with my husband.

27th January 2016

Worn this to work and to dinner- very comfortable but stylish too

26th January 2016

I plan on wearing this for nice dinners with my husband and whilst on holiday. Fabric feels great. Ruching is just right - flattering. The fabric feels good and garment is well constructed.

26th January 2016

I would recommend Isabella Oliver to my friends. I wear the tops I purchased casually.

18th January 2016

Great basic dress can we be worn year round. Dressed up or down

12th January 2016

Best ever

16th September 2015

I wore this for everything! Casual with a cardigan or dress it up with a statement necklace!

15th September 2015

No where yet, planned to wear to work but it is too sexy.

9th September 2015

I wear it for a date with my husband.Great fit and material!I would recommend it to my friends.

17th August 2015

Super comfy, feminine and not frumpy and suitable for all stages.

12th August 2015

Love this product

1st August 2015

Excellent dress super stretchy!

25th July 2015

I love the colour of this dress! It's very comfortable and flattering. I will be able to wear it for smart evening events or dressed down during the day.

22nd July 2015

I wore the dress to my baby shower. Very comfortable and flattering.

17th July 2015

I've worn it for work

16th July 2015

Lovely smart dress for work. Super colour. Clingy fit but looks really stylish.

7th July 2015

Returning this item as it is far too long and an odd fit

2nd July 2015

I wore this dress in my bump reveal photo and people loved it! It's sexy while still being glamourous. I also made it more casual by pairing it with flats and wearing it to a cookout. Highly recommend!

30th June 2015

Very comfortable

30th June 2015

I liked this dress but I didn't find it flattering on my figure, as it's very figure hugging and so I have sent it back.

9th April 2015

Thrilled with this dress, so much so I have it in both willow and colbalt. I find it really easy-to-wear, dressed up or down. It's such a flattering fit, love the extra layer around the bust, plus the length is adjustable depending how much you ruche it. Over the winter months I've worn it with a scoop top underneath and tights, but it is great without too now the weather is improving. Perfect for all three trimesters and I'm hoping to wear it afterwards too. Thanks IO!

11th March 2015

great dress that I have worn during my trip to Marrakesh. got loads of compliments on the blue color

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