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At Isabella Oliver we design clothes that love, comfort and support mothers through pregnancy and beyond. Clothes that fit and flatter you and your bump. However, 'maternity' hasn't always resonated within the realm of fashion. Historically, pregnancy was expected to be fashionably hidden rather than fashionably celebrated. 1595 The idea of maternity fashion first started in the Baroque period. The garment was called the ‘Adrienne’. It featured an empire waist, skirt and several layers. Prior to this bumps were to be hidden, not shown. 1837 During the Victorian era pregnancy was something to be concealed. The maternity corset was constructed in order to accommodate this. The design was structured with whalebone with the intention of minimizing the appearance of a bump. 1920s Softer silhouettes with dropped waistlines emerge during this time. This accommodated growing bumps. 1940s Maternity separates become available. No longer are pregnant women refined to a dress, rather pleated trap
You've got the questions, we've got the answers. "How do I dress stylishly for winter?" Stylish maternity dressing during winter can prove difficult. Here's our tips to simultaneously show off your stylish side and ward off the winter chill. 1. Lovely layers Stay warm but remain stylish. Choose luxe basics in premium jersey that feel as good as they look. Our pick... Maternity Layering Scoop Top 2. Minimalism is your friend Clean lines, soft cuts and tailored to perfection. It's about choosing the pieces with minimal effort but maximum impact. Getting chilly? Simply layer for an utterly streamlined and polished look. Our pick... The Maternity Turtleneck 3. Go bold in claret Cold season maternity style calls for a rich, deep hue. Our favourite? Classic claret. Softer than rouge and very, very flattering. Our pick... Ivybridge Maternity Dress 4. Invest in a really good coat Pick a style that doesn't just do 'maternity'. Choose a classic and versatile shape that has the ability to lift a