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How to dress effortlessly without ever looking overthought? A one-and-done dress is undoubtedly the key. Finding the perfect dress that fits and flatters you during pregnancy, and can be worn afterwards too, can occasionally be tricky. Ergo, we utilise intricate design features (such as wrapping, ruching, etc.) to ensure that it’s flattering for all nine, and long thereafter. Whether it’s the 9-5, date night, weekend or brunch with the girls – we’ve got the dress for every agenda. Here’s a few of our favourite styles from the new season collection. They’re the sartorial manifestation of ‘comfort’ and ‘style’. All that’s left to do is add your finishing accents. 9-5 The age-old question: ‘how to dress for the office whilst pregnant’ is answered here. The Ivybridge Maternity Dress is a customer favourite design. Why? Because it encapsulates the essential features of corporate attire, but ensures it’s maternity appropriate. The pleat details at the front ensure a flattering fit, while
We understand that buying a maternity wardrobe is an investment, so we employ clever built-in design techniques to ensure that many pieces in our collection can be worn beyond pregnancy. This includes subtle wrapping and ruching, strategic pleat placements, tucks and gathers. Each detail is carefully and intricately crafted and considered. Moreover, our 'Maternity & Beyond' collection is designed to offer women a stylish curation of effortless designs that you'll depend on during pregnancy and love afterwards. Our st
The Isabella Oliver Brand
Congratulations and welcome to Isabella Oliver AW17. We know this is a special time and we're here to give you a stylish, comfortable and everlasting collection for during pregnancy and beyond. We've proudly dressed over 1 million women around the world. While style and comfort are at the heart of what we do, we also focus on luxe fabrics that fit, flatter and grow as your body does. The kind of pieces you won't just love now, you'll love wearing long after your pregnancy too. Shop our latest New Arrivals
Isabella Oliver AW17 Campaign

The softest of jumpers – with a stellar twist, thanks to an eye-catching galaxy of intarsia stars. Meet the perfect knit to pare back with your denim and leggings. It’s stylish, feminine and can be worn long after pregnancy too. How we’re styling it? With leather skinnies, flats or trainers. Head-to-toe monochrome, head-to-toe polish. It will take you from running errands, to brunch and dinner seamlessly. Innately stylish? Absolutely. Beyond

You've got the meetings; we've got the outfits. We're making mornings just that little bit easier by saving you the conundrum of the 'what-do-I-wear-to-work today?' question. Our tip? Comfort is key, stick to classic lines and shapes that accentuate and celebrate your bump, and choose luxurious fabrics that will grow with you. What's your workday schedule? Here's a small armoury of workwear essentials to see you through... The AM Meeting Harness the opposing power of black and white. The result? Polish