The Instant Outfit

How to dress effortlessly without ever looking overthought? A one-and-done dress is undoubtedly the key.

Finding the perfect dress that fits and flatters you during pregnancy, and can be worn afterwards too, can occasionally be tricky. Ergo, we utilise intricate design features (such as wrapping, ruching, etc.) to ensure that it’s flattering for all nine, and long thereafter.

Whether it’s the 9-5, date night, weekend or brunch with the girls – we’ve got the dress for every agenda.

Here’s a few of our favourite styles from the new season collection. They’re the sartorial manifestation of ‘comfort’ and ‘style’.  All that’s left to do is add your finishing accents. 


The age-old question: ‘how to dress for the office whilst pregnant’ is answered here. The Ivybridge Maternity Dress is a customer favourite design. Why? Because it encapsulates the essential features of corporate attire, but ensures it’s maternity appropriate. The pleat details at the front ensure a flattering fit, while the soft jersey allows for an effortless silhouette. Plus, we’re loving layering a striped turtleneck underneath.

Date Night

How to elevate a classic? Simply, add subtle features that will immediately differentiate. Cue, the Simona Dress: with subtle gold hardware detailing at the shoulders, it’s perfect for dinner or date night.

Weekend Easy

Weekends are for family, friends and most importantly, time for yourself. Dressing for the weekend should be an easy and effortless affair. Meet your maternity bestfriend – the perfect dress up, dress down piece. With flattering ruching and in an easy, relaxed style – this style will be on permanent rotation. Hint: it can styled up with a blazer and loafer for the 9-5. Versatile? Absolutely.

Brunch with Friends

For any social occasion you’ve got, the Elsa Maternity Dress is an undeniably perfect choice. We love how it looks polished and poised, yet is undeniably effortless and easy to wear. Plus, the stylish tie details on the sleeve adds an elevated touch.

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