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Welcome to Our World

We’re a London-based brand of women (and mums) designing clothes you’ll LOVE through pregnancy and beyond. We know that as well as your body, your sense of self and style changes during pregnancy. So we design clothes that make you feel like YOU throughout the entire journey.

This is where our focus lies…

CLEVER DESIGN

We think smart and ‘forever’. We combine exceptional fabrics with detail-driven design techniques - like subtle ruching and wrapping. Our clothes don’t just make you feel comfortable and look gorgeous, they’ll stay around too.

EFFORTLESS OUTFITTING

We know you don’t have hours to dress in the mornings, so we create effortless outfits for you. Prints are pared-back, colour palettes are subtle and every piece must pass our ‘can I wear this 100 times?’ test.

EXCEPTIONAL FIT

The thing about pregnancy is…your body and tastes constantly change. Many women prefer understated bump-skimming styles in the earlier stages, but love figure-hugging bodycon in the final trimester. Whatever your preference, we design shapes that fit you perfectly, in fabrics that grow as you do.

LUXURY FABRICS

We source the finest quality fabrics. The ones that are kind to sensitive skin, wash well and flatter you completely – at every stage of pregnancy. While you look after your bump, our clothes look after you.