Our story

We’ve been designing maternity wear for 12 years and we take our job very seriously, creating a collection you will feel confident and beautiful wearing. To achieve this, we keep pregnancy style simple and chic with a focus on effortless dressing. Each piece is tried, tested and then tested some more, employing new techniques, premium fabrics and key details for maximum versatility and longevity. Invest in just a few key pieces and your maternity wardrobe will perform throughout the nine months and beyond. Our quality is impeccable, our designs pioneering and our commitment unwavering.

Since we launched Isabella Oliver in 2003, we have been obsessed with giving pregnant women the very best in terms of style, fit, quality and comfort.


We design beautiful clothes that will flatter your curves throughout your pregnancy. The collection is designed to be versatile and work hard for you to suit all the occasions that come up in your day to day.

Ruched T Shirt Maternity Dress Baukjen Clutch Bag

Ruched T-Shirt Dress | Baukjen Clutch Bag


Fit is everything. Not just now but all the way through your pregnancy. We use clever design techniques that allow the maternity clothes to grow with you. So there’s no coming back for a bigger size later at Isabella Oliver.



Did you know that your key maternity styles will be worn by you more than nearly everything else in your wardrobe? So the quality is very important and we invest only in the very best fabrics that stand the test of time.


Kerwood Maternity Print Dress Larch Maternity Print Dress

Larch Print Dress | Kerwood Print Dress


Keeping you in comfort is important to us, especially in the later stage months. So we pay attention to the little details such as a hidden shelf bra or extra ruching, so you don’t have to.

Did you know?

96% of our customers say they would recommend us to their friends.


Grayson Maternity Dress

Grayson Dress