The Bump

Stripes Look Good On You

Timeless, universally flattering and so versatile, with a stripe in your maternity wardrobe you’ll never be stuck for something to...

Discover the Maternity Bestsellers

Denim - unsurprisingly - top the list, and we’re pleased to offer both skinny and boyfriend jeans, both with over-the-bump...

The Work To The Weekend Dress

We get it: pregnancy is short-lived and you don’t want to be buying endless versions...

A Pop of Colour

Lift your mood - and your maternity wear, with a flash of something bright.

Florals for Spring

A maternity wardrobe shouldn’t be a sea of block colours, as our beautifully patterned prints prove!

We are B Corporation Certified

You may have seen our exciting news that we recently became a certified B Corp, scoring an outstanding rating. We’re...

Environmental Updates

We’re sharing a little more information about how we’ve been improving our Environmental Management System and how it’s impacted our product features.