The Bump

Organic Maternity Denim

We care passionately about our impact on the planet, so when presented with the choice of conventional cotton versus organic...

It's Not Denim

It looks like denim but feels so much softer against the skin - discover why we’re crazy about this​ wonder...

The Trousers To Wear On Repeat

​Happy legs start with happy waistbands when you’re pregnant! And the good news is we have both over- the-bump and...

Naturally

Timeless neutral shades punctuate our latest collection of pregnancy staples. We love khaki as it defies trends and works year-round, which is why our best-selling Kelsy TENCEL™ Dress now comes in a light shade of it. It’s as perfect for a spring weekend with trainers as...

The A-Z of Isabella Oliver

We’re determined to drive lasting positive change in a damaging industry. Social Responsibility, sustainability, transparency and people are all core...

Stripes Look Good On You

Timeless, universally flattering and so versatile, with a stripe in your maternity wardrobe you’ll never be stuck for something to...

Environmental Updates

We’re sharing a little more information about how we’ve been improving our Environmental Management System and how it’s impacted our product features.