The Bump

We are #inthistogether

We are forever grateful to everyone who is working tirelessly and fearlessly against this pandemic. Which is why, to say thank...

The Conversation - Bridget March

Bridget March is the Digital Beauty Director for Harper’s Bazaar, overseeing everything from beauty, to fitness, to well being. Pregnant...

Spotlight on the Aiden Dress

Versatile, stylish, blissfully comfortable and sustainably crafted. The Aiden Dress is our favourite, box ticking, maternity must-have. Probably one of...

The Conversation - Ilaria Urbinati

Celebrity fashion stylist Ilaria Urbinati, dresses some of the biggest A list names, for some of the biggest events in the world. Pregnant with twins, she talks us through her pregnancy style, life alongside the red carpet and how it takes a village to raise a...

The Conversation - Emily

Emily is 30 years old, she was previously a secondary school Maths teacher and now is a stay-at-home mum to...

Day to Night with the Maddison Dress

Meet the dress that does both. We want to make your pregnancy easier which is why we are advocates of...

The Hero Maternity Dress

Your new bump shouldn’t get in the way of your style. It is something to be celebrated and shown off...

Our Purpose

It is our social and moral duty to create a positive impact on the environment, through supporting charities, recycling and donating to develop a circular textile economy.