The Bump

Monday to Friday dresses

Need a new outfit? An easy-chic maternity dress is the easiest winter update. From punchy prints to sleek simplicity, we’ve...

Ethical & Sustainable Production

For us, it is vital that we give back what we take by looking at fashion as part of the...

The Maternity Pencil Skirt

A must-have for mamas-to-be, our black jersey Dawn Skirt works perfectly with pregnancy curves for the most flattering fit.

The Effortless-style Edit

Modern essentials to see you through your pregnancy. The key to effortless-dressing throughout your pregnancy is to keep it simple. High quality, beautifully cut modern classics that never go out of fashion, worn your way using subtle styling details.

Work to weekend with Whitney dress

There are countless ways to style this super comfortable maternity favourite but these are two of our favourites.

The 5 best desk to dinner tops

We’re rejoicing that the trusty favourite outfit option of a ‘smart top and jeans’ is back as a key look....

The best off duty maternity buys ever

As voted for by you, these are our five off-duty maternity essentials most frequently rated five stars and most recommended...

Our Purpose

It is our social and moral duty to create a positive impact on the environment, through supporting charities, recycling and donating to develop a circular textile economy.