Mouseover the image to zoom
SALE - 50% off

Florence Maternity Dress

  • Pregnant Perfect during pregnancy

    After Nursing or just after birth

    Forever Wear even when not pregnant



In stock

Editor's Notes
For the ultimate in evening glamour, choose the Florence Dress. Featuring a high neckline and sunray gathered detailing at the front, this maternity style has flattering cut away racer shoulders with a keyhole opening and gold button detail to the back. The skirt falls to the ground in a soft drape and in our luxe jersey, is ideal for special occasions - just add heels and an eye-catching clutch. Comes in a striking Cobalt Blue and elegant Opal Grey and is lined at the back for a smoother silhouette.
    • Catalogue code: DR152
    • Body 95% Viscose 5% Elastane
Size & Fit
  • Back shoulder at neck to hem - 149cm (58 3/4")
  • Need Help with Sizing? -To keep things simple we've designed our maternity clothes in line with your pre-pregnancy clothing size. For more size information click the sizing link above, or if you need further assistance please contact our Customer Service Team who will be delighted to help
Delivery & Returns

FREE STANDARD DELIVERY on orders over 79€


  • Standard Shipping (2-3 working days) - Free for orders over 79€* (9.95€)
  • Express Shipping (1-2 working days) - 14.95€ 
  • International Shipping to over 120 countries available

Find out more about all shipping options and timescales.


We hope that you will be truly delighted with your purchase, however we know that judging your size can be difficult during the early stages of pregnancy. That’s why we offer you a full refund for full price unworn items, in their original packaging returned within 30 days of delivery.

Sale items must be returned within 7 working days of delivery.

View the complete Returns Policy here.

*Restrictions Apply

Reviews Average Rating 2 Reviews





best prego purchase
11th June 2013

i feel so beautiful in this dress and it doesnt look like a maternity dress at all. perfect for the weddings i have to attend this summer and fall.





Exactly what I needed!
21st May 2013

I was thrilled to find this dress with less than one week before a business-oriented black tie event. It was the perfect dress - flattering and elegant and ultra-comfortable too. It packed nicely and I didn't have to iron it after being in a suitcase. I was only 20 wks for the event so it likely would have fit a bit better if I was a few weeks further along. As it was, my only minor complaint is that it hung down a little lower in front than in the back - and the weight of the fabric that provided the beautiful drape, also served to pull the gathering detail a little lower than optimal on my chest. I think if i had a bigger bump, it would have held things in place and this wouldn't have been a problem. That said, it was still gorgeous and got tons of compliments.

Read more reviews