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At Isabella Oliver we design clothes that love, comfort and support mothers through pregnancy and beyond. Clothes that fit and flatter you and your bump. However, 'maternity' hasn't always resonated within the realm of fashion. Historically, pregnancy was expected to be fashionably hidden rather than fashionably celebrated. 1595 The idea of maternity fashion first started in the Baroque period. The garment was called the ‘Adrienne’. It featured an empire waist, skirt and several layers. Prior to this bumps were to be hidden, not shown. 1837 During the Victorian era pregnancy was something to be concealed. The maternity corset was constructed in order to accommodate this. The design was structured with whalebone with the intention of minimizing the appearance of a bump. 1920s Softer silhouettes with dropped waistlines emerge during this time. This accommodated growing bumps. 1940s Maternity separates become available. No longer are pregnant women refined to a dress, rather pleated trap
You've got the questions, we've got the answers. "How do I dress stylishly for winter?" Stylish maternity dressing during winter can prove difficult. Here's our tips to simultaneously show off your stylish side and ward off the winter chill. 1. Lovely layers Stay warm but remain stylish. Choose luxe basics in premium jersey that feel as good as they look. Our pick.... Maternity Layering Scoop Top 2. Minimalism is your friend Clean lines, soft cuts and tailored to perfection. It's about choosing the pieces with minimal
Party season fashion can prove somewhat challenging with a bump in tow. However, our small in-house design team are committed to making special maternity clothes that fit and flatter you and your bump. Dazzle? Always. Here’s our pick of the five best party wear pieces. Merry Mocktails Feminine lace detailing enhances this classic LBD. Our signature ruching technique guarantees a flattering fit at every stage. Be comfortable in style and enjoy those mocktails with your besties (you deserve it!) Desk to Dinner We've reac
We're firm believers that your desk is your solitude, a space to endorse creativity and clear your mind. That's why we love embellishing our office desk with personal objects of affection. Find out what’s on our Founder and Creative Director, Baukjen’s desk… 1. Always a candle. At the moment I’m favouring Diptyque Tubéreuse. It smells amazing and radiates a wonderful aroma. 2. Vintage leopard print foundation pen and pencil, a gift from my husband Geoff. 3. Bold without being overpowering, this is my go-

A coat is a must-have investment during the cooler months. Finding the perfect fit, cut and design can prove tricky (especially with a bump in tow). Luckily we’ve crafted a fashion-forward design that’ll keep you stylishly warm throughout your pregnancy (and beyond). Do you love the minimalist look? Fan of cashmere? You’ll love our Jasmine Wrap Maternity Coat. Our secret? It’s all in the design. Our in-house team have fitted (and refitted) it ag

There’s a reason why our below the bump relaxed denim is rated five stars. It’s so adaptable, dress up with heels and a blazer or wear day to day with trainers. Not convinced? Just ask the beautiful (and stylish) Sky Sports News Presenter, Olivia Wayne. Olivia took our jeans out for the day around Hampstead Heath. Keeping active has been an every present element of my pregnancy but not just in the gym or in the pool. The thing I have enjoyed most has been going for long walks with my husband or friends, particularly around Hampstead Heath. I don’t like to always be in workout gear, and so these boyfriend jeans and this white wrap around stretchy top are the perfect items to take you from a lovely walk to brunch, whilst being comfortable as well as looking put together (we couldn’t agree more Olivia, you look fab!). The relaxed fit and dark colour make them a classic everyday pair of jeans. This top is also a perfect addition to the wardrobe as it can make any outfit look smarter whils
The Relaxed Jeans
Gardner Maternity Top
Give in to the guilty pleasure ladies...for what can be more fun than playing a game of 'steal their style' with your favourite celebrities? It's not easy being preggo and we're sure it's not a walk in the park being papped every second of the day, so these confident, sassy women are (in our humble opinion) deserving of a mama to mama high five. Here are five looks worth copy-catting... 1. Kourtney Kardashian: Stripes are (and forever will be) the modern maternity staple. 2. Chrissy Teigen: This super easy style inspir
Image courtesy of Christopher Peterson/Splash News
With a baby on the way, it’s all too easy to replace date night with dinner-on-your-lap-in-front of-the-TV-night. But in the interests of keeping your love life ticking over, sometimes you've GOT TO trade in the fluffy slippers and yoga pants for something a little more chic and sexy. We’ve gleaned three typical date night scenarios and provided you with the perfect outfit choice to suit each one. We're good like that. 1. The dinner and a movie date: You get fashion brownie points and comfort all at once with this easy
Goodbye, summer (sob). Hello, new season. But which trends to try and styles to buy? We asked Fashion PR girl Lindsay to shed some light on the matter… There's no set formula for 'dressing trendily'. For me it's about playing with trends and giving them my own stamp. I'm drawn to pieces that make me smile and work for my figure, but some trends are real no-brainers and can literally work everyone. Like these. 1. Boyfriend jeans (for day and night): I’m looking forward to wearing more relaxed denim like t
Finding nursing clothes that are both chic and comfortable can be as fiddly as feeding itself. In fact it's something that you really want to suss out sooner rather than later (like pre-cooking those endless meals for the freezer). When time is limited, quick picks are vital! Our nursing tops and dresses come crafted with handy openings, cover-ups and shelf bras and are all made from dreamily soft skin-kind fabrics too. Here's a quick lowdown... No longer are nursing clothes all plain Jane and technical,