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At Isabella Oliver we design clothes that love, comfort and support mothers through pregnancy and beyond. Clothes that fit and flatter you and your bump. However, 'maternity' hasn't always resonated within the realm of fashion. Historically, pregnancy was expected to be fashionably hidden rather than fashionably celebrated. 1595 The idea of maternity fashion first started in the Baroque period. The garment was called the ‘Adrienne’. It featured an empire waist, skirt and several layers. Prior to this bumps were to be hidden, not shown. 1837 During the Victorian era pregnancy was something to be concealed. The maternity corset was constructed in order to accommodate this. The design was structured with whalebone with the intention of minimizing the appearance of a bump. 1920s Softer silhouettes with dropped waistlines emerge during this time. This accommodated growing bumps. 1940s Maternity separates become available. No longer are pregnant women refined to a dress, rather pleated trapeze tops and skirts become very fashionable. 1952 Lucille Ball becomes the first woman to appear pregnant on screen. In effect, the concept of ‘maternity style’ gains momentum. Pants are also finally
Party season fashion can prove somewhat challenging with a bump in tow. However, our small in-house design team are committed to making special maternity clothes that fit and flatter you and your bump. Dazzle? Always. Here’s our pick of the five best party wear pieces. Merry Mocktails Feminine lace detailing enhances this classic LBD. Our signature ruching technique guarantees a flattering fit at every stage. Be comfortable in style and enjoy those mocktails with your besties (you deserve it!) Desk to Di
We're firm believers that your desk is your solitude, a space to endorse creativity and clear your mind. That's why we love embellishing our office desk with personal objects of affection. Find out what’s on our Founder and Creative Director, Baukjen’s desk… 1. Always a candle. At the moment I’m favouring Diptyque Tubéreuse. It smells amazing and radiates a wonderful aroma. 2. Vintage leopard print foundation pen and pencil, a gift from my husband Geoff. 3. Bold without being overpowering, this is my go-to perfume at t
A coat is a must-have investment during the cooler months. Finding the perfect fit, cut and design can prove tricky (especially with a bump in tow). Luckily we’ve crafted a fashion-forward design that’ll keep you stylishly warm throughout your pregn
There’s a reason why our below the bump relaxed denim is rated five stars. It’s so adaptable, dress up with heels and a blazer or wear day to day with trainers. Not convinced? Just ask the beautiful (and stylish) Sky Sports News Presenter, Olivia Wa
The Relaxed Jeans
Give in to the guilty pleasure ladies...for what can be more fun than playing a game of 'steal their style' with your favourite celebrities? It's not easy being preggo and we're sure it's not a walk in the park being papped every second of the day, so these confident, sassy women are (in our humble opinion) deserving of a mama to mama high five. Here are five looks worth copy-catting... 1. Kourtney Kardashian: Stripes are (and forever will be) the modern maternity staple. 2. Chrissy Teigen: This super easy style inspiration comes courtesy of Chrissy Teigen and can be recreated in seconds with our strapless Wallace Dress. Throw on your sassiest leather jacket and you're set for an evening out. 3. Blake Lively: Take a leaf out of Lively's ridiculously creative style book with our Selkirk Maternity Dress. The perfect shade of red keeps it feeling glam, yet classy while the ruching allows it to grow with you (so repeat outings will be common). 4. Tia Mowry: Bare those shoulders and releas
Image courtesy of Christopher Peterson/Splash News
Image courtesy of Splash
With a baby on the way, it’s all too easy to replace date night with dinner-on-your-lap-in-front of-the-TV-night. But in the interests of keeping your love life ticking over, sometimes you've GOT TO trade in the fluffy slippers and yoga pants for something a little more chic and sexy. We’ve gleaned three typical date night scenarios and provided you with the perfect outfit choice to suit each one. We're good like that. 1. The dinner and a movie date: You get fashion brownie points and comfort all at once with this easy
Goodbye, summer (sob). Hello, new season. But which trends to try and styles to buy? We asked Fashion PR girl Lindsay to shed some light on the matter… There's no set formula for 'dressing trendily'. For me it's about playing with trends and giving them my own stamp. I'm drawn to pieces that make me smile and work for my figure, but some trends are real no-brainers and can literally work everyone. Like these. 1. Boyfriend jeans (for day and night): I’m looking forward to wearing more relaxed denim like these oh-so-comf
Finding nursing clothes that are both chic and comfortable can be as fiddly as feeding itself. In fact it's something that you really want to suss out sooner rather than later (like pre-cooking those endless meals for the freezer). When time is limited, quick picks are vital! Our nursing tops and dresses come crafted with handy openings, cover-ups and shelf bras and are all made from dreamily soft skin-kind fabrics too. Here's a quick lowdown... No longer are nursing clothes all plain Jane and technical,
Why buy a maternity blazer? Good question. Well the thing about a beautifully tailored blazer, like our Earlham (we do love you, Earlham), is that it's been cleverly cut with a curved front line. This makes it mega flattering to wear (through every trimester) and post-pregnancy too - meaning you won't blow the pushchair money on something you won't wear again! You can style it with jeans, a dress, leggings, basically anything that makes you feel comfortable (the options are endless). Here are just two wa
Earlham Maternity Blazer