Buy better; buy once; live in it - that’s our mantra


From the very early weeks up to the last few days, the way the soft and stretchy jersey expands to accommodate your body guarantees a perfect fit. And of course, once baby arrives, don’t be surprised if you find they’re all you want to wear.​

And our trousers are just as considered as our tops; our jeans - available in both skinny and boyfriend legs, come with supportive over-the-bump waistbands, and there are cargo-inspired trousers if you fancy something a little different. Get ready to wear again and again.​


Our Essentials tops come with sleeves to suit all styles and seasons (choose from cap sleeves, long, sleeveless tanks and comfy Henley styles). One of our favourites is the Turtleneck - a true chameleon that you can dress down with jeans or elevate with loose palazzo trousers and a pair of drop earrings.​


Comfort and longevity should be top of your list when shopping for maternity wear. That’s why our Essentials tops, crafted in Eco-conscious jersey come with a clever side-ruching feature, which promises to grow with your bump right through pregnancy. ​


Timeless neutral shades punctuate our latest collection of pregnancy staples. We love khaki as it defies trends and works year-round,...

Organic Maternity Denim

We care passionately about our impact on the planet, so when presented with the choice of conventional cotton versus organic...

It's Not Denim

It looks like denim but feels so much softer against the skin - discover why we’re crazy about this​ wonder...