Banner

Buy new

Designed for good. We design environmentally, ethically and socially conscious maternity style for mamas-to-be. Our collections are focussed on luxuriously comfortable and flattering pieces that you can wear throughout your pregnancy and beyond.

BROWSE NEW IN
Banner

Buy Pre-Loved

We are committed to reducing our environmental impact and aim to promote fashion as part of the circular textile economy. Make a positive difference - shop our Pre-Loved below.

SHOP PRE-LOVED
Banner

Rent

The most sustainable way to create a stylish and chic maternity look. Whatever the occasion in your expectant diary, enjoy it in style with our maternity clothing rental programme. Browse elegant designs, rent the ones you like, enjoy, and then send back to us, hassle free.

Currently this service is only available for our UK customers, but we are planning to expand it to our international customers in the near future.
Banner

Recycle

When you no longer need your maternity clothes, please send them to us to be re-loved, repurposed or recycled by us. We’ll accept Isabella Oliver clothing and maternity clothing from other brands.

Currently this service is only available for our UK customers, but we are planning to expand it to our international customers in the near future.


Or you can pass on your old maternity clothing to a new mama-to-be, and share the moment with us on Instagram using #iopasstheparcel

GET INVOLVED

Your Maternity Hug

A style and comfort must have for mamas-to-be! The Maisie Organic Hoodie is your maternity hug to wear on repeat....

Your Pregnancy Weekend Wardrobe

We love the weekend wardrobe – where style and comfort are at their peak!

Dress like a Parisienne

In need of a hard-working yet chic maternity wardrobe? We’ve taken our cue from the everyday style of les Françaises...