We always keep an eye on the trends for each season, adapting them to our timeless formula to ensure that your maternity wardrobe is stylish, yet adjustable to whatever trend or season you’re wearing it in

Signature pieces that can be worn after your pregnancy and will still be relevant for years to come. So when Pantone’s Colour of the Year 2020 was revealed as Classic Blue, we couldn’t help but celebrate with our favourite shades of blue.

Here are just some of our favourite pieces that fall into the classic colour palette. Many of them are returning bestsellers, so you already know that they are designed with longevity.

"Really comfortable dress. Great that it can be dressed up or down, making it super versatile"

LAURA, CUSTOMER

Cool, calm and confident – these blue toned, bump flattering maternity essentials are here to stay

How to wear stripes

Let stripes take over your weekend maternity wardrobe and enjoy them in all your looks. As the most classic print in...

A Weekend of style

In need of a relaxed weekend? Make it more exciting by giving your maternity casual wear a refresh. Perfect for your...

Back to basics

The bestselling maternity basics that are essential to every mama-to-be wardrobe. Made from our signature soft and stretchy premium jersey,...