To put our customers and people at the heart of everything we do; through the timeless, carefully crafted designs that empower women to be their best selves every day, and our determination to drive lasting positive change in a damaging industry - through sustainable practices, repurposing and recycling of garments and fabrics, and a commitment to a more ethical supply chain.
Social ResponsibilityWe are proud to be a Pending Certified B Corporation, for meeting the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Find out more here
We believe it is our social and moral duty to have a positive impact on the environment. We improve people’s lives through our clothing by supporting charities, recycling and donating to develop a circular textile economy.
SustainabilityFor us, it is vital that we give back what we take by looking at fashion as part of the circular economy. It’s based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. We aim to eliminate waste by designing with longevity ensuring the garment remains in perpetual cycles of use and reuse.
A garment’s life cycle begins with the fibre or crop it’s made from. We then consider how and where it’s woven, knitted or tanned into the fabric we use. Knowing the provenance of the materials we use has never been so important and we consider every element to create kinder clothing.
We are constantly sourcing factories that are more sustainable, use less water, create less waste and release fewer chemicals into the world. We also carefully vet and only select factories that uphold the environmental, ethical and social needs of the people that work in them.
The Use of Our Clothing
We are champions of Slow Fashion. We produce high quality, long lasting clothes. This is central to our belief that we can make a positive impact with our clothes and create a like-minded community around it.
Care for our Garments
Caring for your clothes will increase the longevity and minimise the impact on the environment - we want it to last for years. We advise you on how to store, care, wash and repair your garments in the most environmentally friendly ways. Washing and drying can shorten a garment’s lifespan. Read our advice here
Recycling is integral to every aspect of our business. Whether it is using recycled fabric, ensuring all of our packaging is recyclable or simply recycling everything possible in the office. We do as much as possible and we are always striving to do more.
TransparencyIt’s important to us that you can see who we are, what we stand for and who makes our clothing. We share what other customers think of us, our collection and we value your feedback as a tool for our constant improvement.
PeoplePeople matter. We take pride in having an equal, inclusive and safe environment that makes people feel valued and respected. We support each other and work together as equal members of a whole unit.
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