Caring for our planet

Caring for our planet

We're proud to...

  • have plastic free and 100% biodegradable packaging
  • be carbon net-neutral, and on a journey to be carbon-positive
  • use at least 90% responsibly sourced fabrics and fibres, and to increase this all the time
  • source ethically produced animal products and be actively researching vegan alternatives
  • be a zero-waste company, we never send clothes to landfill or incineration

    • Our approach to fabrics
    Caring for people

    Caring for people

    We're proud to...

  • be a living wage employer
  • only work with factories that meet the highest ethical standards. All of them sign our rigorous Code of Conduct
  • have built an inclusive working environment across our whole company
  • put customers at the heart of everything we do

    • Our factories
    Our culture
    Campaigning for change

    Campaigning for change

    We're dedicated to...

  • balancing profit with purpose as a certified BCorp!
  • our membership of the Fashion Pact, United Nations Fashion Charter, and the Sustainable Apparel Coalition
  • the highest levels of transparency about how our clothes are made
  • donating 10% or more of our profits to charities every year
  • celebrating women! We only work with pregnant women, no fake bumps allowed

    • Our B Corp status
    Champions of slow fashion

    Champions of slow fashion

    We hope that...

  • you will love our clothes for many decades, they are made to last
  • if you no longer need an Isabella Oliver item, please send it back to us so we can recycle it into new fabrics. We’re also running a recycle service with our sister brand, Baukjen.

    • Recycle your old maternity clothing
    Caring for our garments
    The A-Z of Baukjen

    The A-Z of Isabella Oliver

    To really understand our brand, it’s as simple as this A-Z.

    Read now


    Big weekend news from me, Baukjen

    Black Friday weekend is coming up this week, and while we have participated in recent years, we decided it didn’t...

    Style inspiration - join us on social

    Join us on social media for stylish maternity inspiration, behind the scenes videos and see how other mamas-to-be are wearing...

    Off Duty Maternity Style

    Pregnancy takes its toll on the body, both mentally and physically, and taking time for some self-care is more important...

    Hello you, I'm here to make your life more comfortable

    I’m going to be your favourite maternity trousers. I’m soft, stretchy and super versatile. I’m a pregnancy-friendly version of the...

    Leggings to Live In During your Pregnancy

    We know, growing a baby is no easy feat. Being as comfortable as possible is what we wish for you,...

    Staying Active During Your Pregnancy?

    Whatever your workout - whether you love cardio or prefer pregnancy yoga or pilates - we’ve got what you need...