Caring for our planet

Caring for our planet

We're proud to...

  • Be recognised as Carbon Neutral leaders in the United Nations 2021 Global Climate Action awards!
  • Have plastic free and 100% biodegradable packaging
  • Extend the lifespan of our garments and stop them going to landfill with our Pre-loved scheme
  • Be carbon negative through carbon reductions and certified offsets, meaning we currently capture more carbon than we are responsible for emitting
  • Use at least 85% responsibly sourced fabrics and fibres, a percentage that has been growing with every new collection
  • Source ethically produced animal products and be actively researching vegan alternatives
  • Have officially signed the CANOPY pledge. Canopy is a not-for-profit environmental organization dedicated to protecting forests, species, and climate. Canopy has collaborated with more than 750 companies to develop innovative solutions, make their supply chains more sustainable and help protect our world’s remaining Ancient and Endangered Forests www.canopyplanet.org

    • Read more about our Canopy pledge here
    Learn more about our Sustainability Impact Report
    Read more about our approach to fabrics
    Find out about our sustainable attributes
    Caring for people

    Caring for people

    We're proud to...

  • Be a living wage employer
  • Partner with Oxfam in the fight against Poverty, with a percentage of revenue from our Pre-Loved collection being donated to them
  • Only work with factories that meet the highest ethical standards. All of them sign our rigorous Code of Conduct
  • Have built an inclusive working environment across our whole company

    • Read more about our factories
    Read more about our culture
    Campaigning for change

    Campaigning for change

    We're dedicated to...

  • Balancing profit with purpose as a certified B Corp! We're in the top 5% of all B Corps, as a "Best for the World™" company
  • Meeting our Science Based Targets for Nature, which will see our use of Carbon and Water reduced until 2025
  • Our memberships of The Fashion Pact, United Nations Fashion Charter, The Sustainable Apparel Coalition and the Carbon Disclosure Project
  • The highest levels of transparency about how our clothes are made
  • Donating 10% or more of our profits to charities every year
  • Celebrating women! We love wrinkles and stretch marks, and never photoshop our models to be slimmer

    • Learn more about our B Corp status
    Champions of slow fashion

    Champions of slow fashion

    We’re committed to...

  • Designing and producing clothing that you will love for many years; they are made to last
  • Developing a circular fashion business model though our Pre-loved scheme, which is designed to radically increase the rate of re-use and recycling
  • Reducing waste generated by fashion through our rental programme, keeping garments in use for longer

    • Read about how care for our garments
    Find out how to recycle your old maternity clothing
    Read more about rental
    The A-Z of Baukjen

    The A-Z of Isabella Oliver

    To really understand our brand, it’s as simple as this A-Z.

    Read now


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