Caring for our planet

Caring for our planet

We're proud to...

  • Partner with Oxfam to support Second Hand September, click here to read more and send us your used clothes
  • Have plastic free and 100% biodegradable packaging
  • Be carbon negative through carbon reductions and certified offsets, meaning we currently capture more carbon than we are responsible for emitting
  • Use at least 85% responsibly sourced fabrics and fibres, a percentage that has been growing with every new collection
  • Source ethically produced animal products and be actively researching vegan alternatives
  • Have officially signed the CANOPY pledge. Canopy is a not-for-profit environmental organization dedicated to protecting forests, species, and climate. Canopy has collaborated with more than 750 companies to develop innovative solutions, make their supply chains more sustainable and help protect our world’s remaining Ancient and Endangered Forests www.canopyplanet.org

    • Read more about our Canopy pledge here
    Learn more about our Sustainability Impact Report
    Read more about our approach to fabrics
    Caring for people

    Caring for people

    We're proud to...

  • Be a living wage employer
  • Only work with factories that meet the highest ethical standards. All of them sign our rigorous Code of Conduct
  • Have built an inclusive working environment across our whole company

    • Read more about our factories
    Read more about our culture
    Campaigning for change

    Campaigning for change

    We're dedicated to...

  • Balancing profit with purpose as a certified B Corp! We're in the top 5% of all B Corps, as a "Best for the World™" company
  • Meeting our Science Based Targets for Nature, which will see our use of Carbon and Water reduced until 2025
  • Our memberships of The Fashion Pact, United Nations Fashion Charter, The Sustainable Apparel Coalition and the Carbon Disclosure Project
  • The highest levels of transparency about how our clothes are made
  • Donating 10% or more of our profits to charities every year
  • Celebrating women! We love wrinkles and stretch marks, and never photoshop our models to be slimmer

    • Learn more about our B Corp status
    Champions of slow fashion

    Champions of slow fashion

    We hope that...

  • You will love our clothes for many decades, they are made to last
  • If you no longer need an Isabella Oliver item, please send it back to us so we can recycle it into new fabrics. We’re also running a recycle service with our sister brand, Baukjen.

    • Read about how to recycle your old maternity clothing
    Read about how care for our garments
    The A-Z of Baukjen

    The A-Z of Isabella Oliver

    To really understand our brand, it’s as simple as this A-Z.

    Read now


    Discover the Maternity Bestsellers

    Want to know what the mums-to-be we’re dressing can’t get enough of?

    Fit, Flatter and Grow-With-You Maternity Dresses

    Buy less, buy better and buy something that makes you feel good. Our planet-friendly maternity dresses are designed with you...

    The Only Maternity Knit You Need

    Introducing the cosiest jumper to see you through your pregnancy - and beyond. Staying true to our commitment to responsibly...