For us, it is vital that we give back what we take by looking at fashion as part of the circular economy. It’s based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. We aim to eliminate waste by designing with longevity ensuring the garment remains in perpetual cycles of use and reuse.
A garment’s life cycle begins with the fibre or crop it’s made from. We then consider how and where it’s woven, knitted or tanned into the fabric we use. Knowing the provenance of the materials we use has never been so important and we consider every element to create kinder clothing.
In order to allow you to make an informed choice, we offer insights into the sustainable attributes for each item in our collection.
Need a new outfit? An easy-chic maternity dress is the easiest winter update. From punchy prints to sleek simplicity, we’ve...
It is our social and moral duty to create a positive impact on the environment, through supporting charities, recycling and...
A must-have for mamas-to-be, our black jersey Dawn Skirt works perfectly with pregnancy curves for the most flattering fit.