For us, it is vital that we give back what we take by looking at fashion as part of the circular economy. It’s based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. We aim to eliminate waste by designing with longevity ensuring the garment remains in perpetual cycles of use and reuse.
A garment’s life cycle begins with the fibre or crop it’s made from. We then consider how and where it’s woven, knitted or tanned into the fabric we use. Knowing the provenance of the materials we use has never been so important and we consider every element to create kinder clothing.
In order to allow you to make an informed choice, we offer insights into the sustainable attributes for each item in our collection.
Low water consumption
It consists of 10% post-consumer recycled cashmere wool. 30% post-consumer recycled extra-fine wool. 30% pre-consumer recycled polyamide. 30% lyocell, an eco-friendly fabric made from wood pulp from sustainable forests. It's 100% biodegradable and compostable, plus the closed-loop process used in the manufacturing of lyocell means that the water used is recycled and no harmful by-products are let into the environment. GRS and RWS certified
Join us on social media for stylish maternity inspiration, behind the scenes videos and see how other mamas-to-be are wearing...
Pregnancy takes its toll on the body, both mentally and physically, and taking time for some self-care is more important...
From everyday dressing to special occasions and everything in between, we have a pregnancy dress to see you through anything....