As champions of slow fashion, we don’t think you need to buy a whole new wardrobe during pregnancy, instead we encourage investing in high quality, timeless pieces that will grow with you throughout the nine months. Commercial Lawyer and fashion influencer, @thandimaq , shares this environmentally conscious approach to maternity dressing, so we asked her to pick out her must-have pieces from our SS21 Collection.
The Alora Dress epitomises our approach to maternity style – versatile, effortless and incredibly comfortable.
We assure you that investing in our maternity loungewear is one of the best decisions you’ll make! The Holly Organic Sweatshirt and Active Econyl Leggings are both crafted from super soft, planet-friendly fabrics that will keep you and your bump cosy throughout your entire pregnancy.
For an even more eco-conscious approach to maternity dressing, we also have Pre-Loved and Rental Collections. Our Rental Collection allows you to rent your favourite designs for two weeks and then send back to us hassle-free. This is a great option if you’re looking for an outfit for a special occasion, especially if you are planning to celebrate your pregnancy with a baby shower. You can also shop second hand maternity pieces, via our Pre-Loved Collection , from mamas who have sent their maternity clothing back to us. By shopping either of these planet-friendly collections, you can help us to extend the lifespan of maternity clothing.
Lift your mood - and your maternity wear, with a flash of something bright.
A maternity wardrobe shouldn’t be a sea of block colours, as our beautifully patterned prints prove!
We’re determined to drive lasting positive change in a damaging industry. Social responsibility, sustainability, transparency and people are all core...