It’s Tuesday evening and it’s been an extremely busy two days so far. The teams here are working very hard on all fronts; sending out back orders that have arrived in, preparing all for the big summer sales starting tomorrow on both the maternity and 365 collections, preparing for the Autumn Winter (in Australia and New Zealand: Spring Summer) launch and further development of the spring summer collections.
The pre-orders for the Autumn/Fall collection of 365 have been absolutely amazing. Prior to it coming in to stock in August, we’d had a rough idea of how many pre-orders we’d get but that has been surpassed by miles. It is fantastic to see and puts a big smile on our faces.
In August we will be launching our first ever collection of bags. We’ve done a collaboration with a fabulous brand and love the result and cant wait to share these. They’ll be an investment but we think very much worth it.
On the lingerie front, we launched a few brands on our website that we love and they are selling like hot cakes. Apologies if your size is out of stock, they will be back in stock within a week.
Cowshed too is very popular amongst our pregnant customers, we hope you enjoy! Vanessa loves the shower products, I the bath ones.
On the 365 front, we did a survey where past customers were asked their opinion on the Isabella Oliver 365 collection. Hundreds of women responded. Vanessa and I read every response and really appreciated everyone taking the time to tell us what they think and want. The good news was that the response was very consistent and clear. There are things that we are doing well and there are things we could and should do better. We will absolutely be taking the consistent feedback in to account for the spring summer collection next year (which is being finalised now). It’s been a pleasure reading everyone’s feedback and a big thank you to all whom contributed!
This week, a friend and fabulous woman who, besides her work is also a fabulous blogger, wrote a lovely review about the 365 collection. Liberty London Girl, thank you! If you like real and honest blogs, you really should have a look at the life of a London fashion woman in New York. It’s http://libertylondongirl.blogspot.com/. One of our favourite blogs and a great person. I loved her blog, one day sent her an email (she is in NYC) and it turned out she has her London flat 3 minutes walking from where I live.
On the personal front, we went to a wedding in Amsterdam the past weekend. Absolutely wonderful to see two people and their parents and siblings etc so happy. Also, one of our kids is having a birthday this week and is so excited he can hardly sleep. We remember those times and it is wonderful to see your child so excited.
So, all in all, it’s busy here but in a nice way. Though I think tomorrow, with the start of the big summer sales here, there will be some teams here that are busy beyond the ‘nice’ factor. Please bear with us while we try to get your orders (if you place one) out to you as soon as possible.
Hope you have a great week, Baukjen