Yesterday I posted up our Spring Style videos that accompany the shoot that appears in our latest magazines (365 and Maternity) and now you can see all that happened behind the scenes.

Shooting a new collection is always a new challenge and an exciting experience, whether it’s in the studio or on location. The first one is easier to be honest as we don’t need to depend on the weather (living in London we all know that it may be a risk) but the location is far more exciting. So you can only imagine how hard I kept my fingers crossed when we finally began to shoot around the beautiful streets of my beloved London. I literally was as excited as a kid waiting for some candy floss and just hoped that the weather would hold out! And guess what… we could not have been luckier as everything was just great and we had the sun all day long. It was one of the most beautiful and fabulous days. You can see the results in our 11SS catalogue and online magazine and see what happened behind the scenes below.

I’m really hoping you will love these pictures as much I as I do.

Thank you to all my team for the hard work and great fun! Ania X