Hi, Baukjen here. At the beginning of each season we choose a couple of locations and start photographing the new collection. If you have received our latest catalogue you will have spotted our gorgeous new editorial shoots and I hope you’ll agree that they look fantastic. You can also see the results from our shoots in our 365 and Maternity Magazines.

The team here always loves getting out and about, styling the new clothes and producing some great creative for us to work with. The days are long and very busy but we have a great time, and seeing the results always makes it worthwhile!

Here are a few photos of the team hard at work during the recent shoots.