Hi,

the new maternity collection launched on Monday. It is always a special moment as all teams have worked on it for a long time. Much love and attention is put in to a collection by all the people here so there is always a mixture of excitement and nervousness. It has only been a few days but the response so far has been great so we are all happy. The customer services team have had an especially busy week (and the web, as in website team, too) so a big thank you to them too.

On the Isabella Oliver 365 side, the launch happens in just over a week. We had made half or so of the collection available for pre-order before the launch. The rest debuts on Monday 17th August. We so hope women will love the full collection, it has been designed with love, and we hope, worn with it too.

We are shooting the spring summer 2010 collections in a fortnight for both collections. So lots of things to organise still to pull it all together. It is always very exciting to see a collection come together.

In a nutshell, what we are doing now is: closing SS09, Opening AW10, Shooting SS10 and Designing AW10. Never a dull moment....

Have a lovely weekend, Baukjen & Vanessa