Hi, Baukjen here.

Today we have launched the Outlet store for Isabella Oliver Maternity. The designs sold in this store are either discontinued or have a slight flaw, all at 60-70% off. We hope that the designs sell well and we get more space in the warehouse for the clothes that are arriving in.

Other news, the teams are working hard on the launch in to Australia which is only weeks away. Very exciting for us all. Next week we have another shoot coming up which is always fun. Isabella Oliver 365 is going very well, the styles will be arriving shortly and we are looking forward to women wearing the collection.