We're mid week and it's been a busy one. I think today the team sent out a record number of orders, we could not believe how many they sent. We are busy preparing for the New York trip. We are doing both a shopping evening as well as launching the Autumn Winter collection to the press so we have lots left to organise. We're looking forward to our trip as New York is one of our favourite cities and of course it is Vanessa's home too.
Besides working on 2010's spring summer collection, we have been working on a collaberation with another designer in a new product group that to date we havent featured yet. In a few months we can tell you more but needless to say we are very excited about it and can't wait to launch it.
On another note, Isabella Oliver 365 stock is now nearly all in but some styles went straight to sold out status as the waiting list was as big as the incoming stock level. Where we are sold out, stock will come back in and is listed on the website. Without a doubt, the best seller so far has been the Striped Tank Dress which received lots of press and sold out almost immediately. Next shipment is due in May.
During the shopping evening we did in London on Monday, the absolute favourite was the Sevilla dress in berry. Followed by the Butterfly dress. And the belts.. It will be interesting to see how the shopping evening goes in New York and whether the favourites are different there.
I am not sure whether we'll be posting a blog before we go but we'll send updates via our facebook pages and twitter (if the team explain to us how to do that before we leave....)
Have a great week, Baukjen and Vanessa