Hi, Baukjen here.

Today, Geoff and Becky were at lunch at a fashion company we meet up with every so often to exchange experiences and learnings. They are a fantastic company with a well established brand, excellent business practices and a great attitude to business.

Anyway, during lunch, their marketing director asked "Who is BdSA?" He was referring to the blog entries authored by BdSA. Well, that's me, Baukjen. My author name used to be simply "Baukjen". However at some point, I think I had been on maternity leave or on holiday, I simply could not remember for the life of me what my password was for blogging. Becky had to set up a new author name and password for me and so BdSA was created (the initials of my first and last name). We never realised that the name makes no sense to anyone else, so from now on, if its me, I'll start with "Hi, Baukjen here".

Sorry for the confusion and thank you to Mr B.