Baukjen & Vanessa

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We are Vanessa Knox-Brien and Baukjen de Swaan Arons, the founders of Isabella Oliver. We started the business in 2003 for pregnant women who love clothes. Read our online diary here...

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The first week of Isabella Oliver 365

Hi,

a week ago today we launched Isabella Oliver 365. Most items are due in early March so reserving the clothes is only possible at this stage. It has been a great week with lots of great pr coverage, lovely emails from customers and friends and family (to all - thank you!) and also lots of pre-orders. The Striped Tank Dress, which was featured in Grazia magazine here in the UK has so many pre-orders that there are only a few pieces left. Fantastic news and of course a challenge for us to see if we can source more of this fabric in time to stock again during the season. Thank you everyone for all the support.

Posted by BdSA at February 23, 2009 03:11 PM

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COMMENTS

I got the IO365 catalogue in the post this morning. Loved the Parisienne, Mia and Sevilla dresses, the striped shoulder top, the pencil skirt and the mac. Not so sure about the multiway dresses and the hooded tank tops though. Ties may work well in the maternity collection as they make clothes versatile but, personally, I always found them a fuss to deal with, so I really wouldn't want them in my non-pregnant, day to day wardrobe, I'm afraid.

Leaving those pieces aside, very impressed with the collection, simple but sophisticated. Well done girls!

Marisol
www.caradiaz.com

Posted by: Marisol at February 25, 2009 06:44 PM

I've just seen my friend's copy of this and requested my own. Can't wait to receive it - looks fabulous!

Posted by: Karen at March 3, 2009 04:43 PM

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