Baukjen & Vanessa

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We are Vanessa Knox-Brien and Baukjen de Swaan Arons, the founders of Isabella Oliver. We started the business in 2003 for pregnant women who love clothes. Read our online diary here...

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Worthy charity looking for help

Pepita, a friend of Baukjen, is an entrepreneur and runs one of the top wedding gift registries in the UK. Pepita is involved in an exciting project and has asked for help. Below is what she writes:

"I have been invited to participate in an extraordinary project which is being filmed for Channel 4 and goes to air later this year. The objective is to see if business people can deliver sustainable development programs in Africa more effectively than the existing arrangements. The project is supported by World Vision, one of the biggest charities working out there.

The program will be called The Mission. The cameras will follow eight 'successful entrepreneurs' (of which I'm apparently one) as we apply our entrepreneurial flair to finding and implementing businesses or programs which will improve the lot of the low income communities near the war-ravaged Rwandan border.

Although we will be working with World Vision, our projects will be entirely new and must be self-funded. Which is where your help comes in. Each entrepreneur has to raise £15,000 to bring to the project. This will give us a total of £120,000 to try and transform the economy of a small part of south-west Uganda. I need your help to get to that £15,000 target. Every penny raised will go directly to helping communities find a route out of poverty. And you'll be able to see exactly how we do it on television! It's the most transparent donation you'll ever make.

To find out more or to help me make a difference in Uganda, please visit www.wrapit.co.uk and pretend you're a guest buying a wedding gift. The bride's name is mine, Pepita Diamand. My lucky groom is Uganda Mission. I'll be extremely grateful for any contribution you can make."

Posted by baukjen at January 17, 2007 12:43 PM

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