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IO Maternity - Style notes

Apply intelligent dressing

I choose clean, modern dress shapes that I know work for me in darks or neutrals. They form the basis of my look, then I play with shoes and necklaces to add colour or texture, achieving multiple looks. Baukjen

Like Baukjen, I opt for a clever system of dressing. I love the classic look accessorised with statement handbags and bold jewellery. Vanessa

Be your own best friend

A woman's harshest critic is often herself. That is true of us, which is why we say be as kind to yourself as you are to your best friend. Make time to relax in a bath, enjoy a pregnancy massage and pamper swollen feet with a pedicure. Take a book to bed for restorative me time. Remember that the ultimate beauty treatment is sleep. Cherish it while you can. Vanessa & Baukjen

At least 2 LBD's

I am a devotee of the must-have, no fail, works every time LBD (Little Black Dress). Buying one long and one knee length will see you through a wide spectrum of occasions. Simply swap accessories to transform your look for evening, parties and endless possibilities. Baukjen

Wrap, drape, tie it your own way

The Isabella Oliver brand was built on our signature wrap. I love how it flatters your curves with flexibility by sensuously cocooning your body. Every woman looks sensational in a wrap. There is no design feature better suited to the female form. It always works and always fits, whether it is a dress, blouse, top or skirt. Simply wrap around your body and tie gently at the front, back or side. You are certain of a perfect fit that always look pulled together. Vanessa

Know the limits of non-maternity

Neither of us recognised the limits of our non-maternity wardrobes during our first pregnancies. We hung on to favourite pre-pregnancy clothing long after they were either flattering or comfortable. We hope you will show more style sense and instead of constantly pulling tops down and trousers up - not a good look - please take the plunge and invest in good quality maternity clothes. Today, you will find options to suit all budgets and personal tastes, so you can enjoy comfort and confident style. Baukjen

Pregnancy Fashion-omics

Every woman wants to get the most from her investment in clothing, especially with the limited time frame that pregnancy offers. For me, it makes sense to buy clean, modern pieces that mix together - and with accessories - to create multiple looks for various occasions. A friend of ours said "If you calculate the cost per wear and compare that with many pieces in your wardrobe, your pregnancy wear comes out on top." It is so true. Vanessa

Avoid trimester specific designs

I adore pregnancy friendly fabrics such as jersey. There is no need to buy short term for a specific window within your pregnancy. Opt for designs that cleverly evolve their shape and will not limit you. Baukjen

Make up tips

Pregnant women are naturally beautiful with glowing skin, glossy hair and great nails. By day, a touch of blusher or bronzer on the apples of your cheeks, your favourite lip colour and a lick of mascara is all that is needed for a healthy, light look. In the evening, smoke up your eyes and add gloss on barely nude lips. I find make up does wonders for self-esteem. Especially in pregnancy it made me feel good and in control at a time when my body was doing its own thing. It does not have to be complicated, costly or time consuming, so enjoy. A spritz of your favourite clean scent is the perfect extra boost to make you feel gorgeous. Vanessa

Thursdays are the new Fridays

I love glamour during the week and refuse to save it for weekend evenings. Have fun paring down your evening wear for day looks and glamorise with different statement jewellery after 7. Baukjen

Modern pregnancy style

To us, pregnancy is beautiful. Embrace your curvaceous body. Do not hide behind shapeless clothes when you can accent your curves with flattering silhouettes that sculpt, wrap or drape sensuously. It is a body con season, so celebrate your femininity. Baukjen



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Quote Isabella Oliver is without doubt, far far superior than all the others. Everything from the ease of ordering, to the returns procedures, to the quality of clothing. Eve magazine

The Isabella Oliver Autumn Winter 2009 collection of maternity clothing features signature wrapping and ruching in luxurious pregnancy friendly fabrics. Iconic maternity wear created for the pregnant shape. Maternity clothes designed to work from day into evening, each silhouette complements your curves throughout pregnancy and the fourth trimester. And this season we introduce fabulous easy care maternity dresses and maternity separates alongside our new maternity denim. All exclusively Isabella Oliver, delivering a chic pregnancy.

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