Sshhh!

Share our maternity style secrets for a chic pregnancy. Look pulled together, sexy and still feel comfortable. Read our secrets for the season. We hope they inspire you to create your uniquely personal pregnancy style. Vanessa & Baukjen

Don't buy for a specific trimester

You don't need to buy maternity clothes for different stages of your pregnancy. It's better to invest in key pieces that grow with you.

Show off your cleavage

For many of us, pregnancy creates amazing cleavage. Maximise your assets by drawing attention to your curves with plunging necklines, scoop or V.

Only buy pregnancy friendly fabrics

Stretchy and drapey fabrics like jersey fit seamlessly into every woman's wardrobe. Style up or dress down, versatile and flattering, creating a smooth silhouette that grows with you and always fits.

Keep it simple

The world's most stylish women choose clean lines and quality fabrics. Work your look around sleek shapes, clean cuts and solid colours for that polished finish. Simply accessorise to create different looks.

Fit is key

Choose maternity clothes for a body flattering fit. Avoid too big or too small. Celebrate your pregnant curves with wrap and ruche styles that follow your form and adjust at every stage.

Don't hide

If you're tempted to buy bigger, please reconsider. The extra fabric in non-maternity wear may cover your bump, but it will swamp all your body's sexy new curves.

Work it

Show off your best bits. Clever maternity designs enhance your elegant neck, delicate shoulders and pregnancy cleavage, accented with a low V neck, halter shape or sleek bandeau.

Shoes, shoes, shoes

Shoes are key accessories this season. Play with colour, go for jewel encrusted or sparkly, fancy flats or sexy heels. Make sure they're feminine and fun. Footwear is the perfect way to accent a look.

Me, me, me

Find time to treat yourself during pregnancy to a really nice haircut, facial, pedicure and manicure - you deserve it.

Balancing act

Wear this season's voluminous trousers by balancing with a fitted maternity top - just add a fabulous bag and platforms.

Strike a pose

Do a Jackie - add those oversized shades to add a touch of glamour to your everyday wardrobe.

You can never have too many...

Bags. Transform your outfits by trading your slouchy tote for a jewel-encrusted clutch. Play with colour and shine all season.