Well-designed maternity clothing will last a
whole pregnancy with over 2 seasons of fashion. Choose iconic maternity designs to flatter you from early pregnancy to at least 3 months after birth. The sooner you buy, the more chance you have to mix and accessorise your new maternity wardrobe creating different looks. A capsule wardrobe is a great place to start.
Avoid buying pieces that only give you a
few weeks of pregnancy wear. Our signature designs feature wrapping and ruching to
create a neat fitted look that grows with you throughout your pregnancy.
You know what suits you. Take inspiration
from your current wardrobe and pick maternity wear versions of your favourite looks. Add
accessories like shoes, bags and sunglasses to key in to the season's trends. For fresh ideas
see the Favourites, customers' Best Sellers
and what's new.
Wearing 'his' clothing is a mistake we all make. Tops fall off your shoulders, sag behind, and
hang off your bump like a tablecloth. You lose your elegant silhouette and look (and feel)
bigger than you are. And regular clothes need
to go up a size each month to fit your bump. That's why designs that grow with you are
better for your self-esteem and your budget.
Pick clothes that highlight the best parts of
your pregnant body, like sexy curves and radiant skin. Designer details, such as side ruching and long wrap ties will help clothes grow with you
creating that neat fit during pregnancy and for months to come as your body regains its shape.
Look for fabrics that give you comfort and
performance in pregnancy and the 4th trimester when you'll wear and wash clothes more intensely than ever. Quality is key. That's why
we use superior pregnancy friendly fabrics that stretch, let your skin breathe and are more
durable than non-maternity wear.
Introduce chic maternity clothes to your existing wardrobe to form a capsule collection. Black, white and neutrals always work for any occasion. Add a splash of colour with key pieces that will add interesting hues to your black essentials.
Lead the way in maternity chic. Read about the new season's trends online and sign-up for our Newsletter for exclusive sales, style secrets,
previews and new product launch alerts direct
to your inbox.
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