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It's a pleasure for us to be able to design for women for such a special time in their lives. My friends and I have all made mistakes during our pregnancies so I thought I would share our advice on what to avoid and what's best to focus on for a stylish pregnancy.
I would really love to hear your ideas too so please email your comments to Feedback2Baukjen@IsabellaOliver.com



Baukjen (Founder of Isabella Oliver)

The Everyday Blazer >
The Ruched Breton Button Top >

Well-designed maternity clothing will last a whole pregnancy and will be versatile enough to wear over the seasons. To make the most of your maternity clothes, choose designs that will flatter you from early pregnancy to long after your baby is born. The sooner you buy, the more time you have to celebrate your new curves and create a stylish capsule wardrobe.

Ruched Breton Button Top >
Luxe Drape Cardigan >
Extra Long Skinny Leather Belt >

Avoid buying pieces that only give you a couple of months of pregnancy wear. Our signature designs feature wrapping and ruching to create a neat fitted look that grows with you throughout your pregnancy. If you need any help wrapping, simply watch our online videos.



Tie Front Blouse >


You know what suits you, so take inspiration from your current wardrobe and pick maternity versions of your favourite looks. Accessorise with shoes, bags and scarves to key into the season's trends or if you feel like being adventurous, use this time to experiment with new colours and styles. For fresh ideas see Our Favourites, customers' Best Sellers and what's New.

The Everyday Blazer >
The Tailored Trouser >

Wearing 'his' clothes is a mistake we have all made. Tops fall off your shoulders, sag behind, and hang off your bump like a tablecloth. You lose your pregnant silhouette and look (and feel) bigger than you are, while with regular clothes you need to go up a size every couple of months to fit your bump. That's why designs that grow with you are better for your style and your budget.

The Empire Tunic >

Pick clothes that highlight the best parts of your pregnant body, like sexy curves and radiant skin. Designer details such as ruching, wrap ties, pleats and soft waistbands will help clothes grow with you during pregnancy and for months after as your body regains its shape.



Ruched Breton Button Dress >
Extra Long Skinny Leather Belt >

Look for fabrics that give you comfort and performance during pregnancy and the 4th trimester when you'll wear and wash clothes more intensely than ever. Quality is key, that's why our superior pregnancy friendly fabrics not only look great but also stretch, let your skin breathe and are more durable than other clothing.

Introduce versatile maternity clothes to your existing wardrobe to form a capsule collection. Black, white and neutral shades will work hard and form the foundations of your wardrobe, while a bright splash of colour will uplift your look.


Tuck Detail Tunic >

Lead the way in maternity chic and read about our new collections and the season's trends online. Sign-up to our Newsletter for exclusive sales, style secrets, previews and new product launch alerts direct to your inbox.


Ruched T-shirt Dress >
Extra Long Skinny Leather Belt >

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