maternity wear no no's

It's a pleasure for us to be able to design for women at such a special time in their lives. Having made fashion mistakes during our 5 pregnancies, we thought you might like to share our experiences on what to avoid and what's best to focus on for a stylish pregnancy. We would really love to hear your ideas too. Vanessa & Baukjen

Don't delay

Well-designed maternity clothing will last a whole pregnancy with over 2 seasons of fashion. Choose iconic maternity designs to flatter you from early pregnancy to at least 3 months after birth. The sooner you buy, the more chance you have to mix and accessorise your new maternity wardrobe creating different looks. A capsule wardrobe is a great place to start.

Avoid trimester specific buying

Avoid buying pieces that only give you a few weeks of pregnancy wear. Our signature designs feature wrapping and ruching to create a neat fitted look that grows with you throughout your pregnancy. Learn how to wrap perfectly and discover the secrets of ruching with our online videos.

Don't lose your sense of style

You know what suits you. Take inspiration from your current wardrobe and pick maternity wear versions of your favourite looks. Add accessories like shoes, bags and sunglasses to key in to the season's trends. For fresh ideas see Our favourites, customers' Best sellers and what's new.

Bigger is not better

Wearing 'his' clothing is a maternity mistake we all make. Tops fall off your shoulders, sag behind, and hang off your bump like a tablecloth. You lose your elegant silhouette and look (and feel) bigger than you are. And regular clothes need to go up a size each month to fit your bump. That's why maternity designs that grow with you are better for your self-esteem and your budget.

Delight in the details

Pick maternity clothes that highlight the best parts of your pregnant body, like sexy curves and radiant skin. Designer details, side ruching and long wrap ties will help clothes grow with you creating that neat fit during pregnancy and for months to come as your body regains its shape.

Think about the fabric

Look for fabrics that give you comfort and performance in pregnancy and the 4th Trimester when you'll wear and wash clothes more intensely than ever. Quality is key. That's why we use superior pregnancy friendly fabrics that stretch, let your skin breathe and are more durable than non-maternity wear.

Be clever with color

Introduce chic maternity clothes to your existing wardrobe to form a capsule collection. Black, white and neutrals always work for any occasion. Add a splash of colour with key pieces including reversible maternity designs that add contrast details and twice the palette to choose from.

Interpret the trends

Lead the way in maternity chic. Read about the new season's trends in our online maternity magazine and sign up for our Newsletter for exclusive sales, pregnancy style secrets, previews and new product launch alerts direct to your inbox.