The maternity industry is being driven by online shops like Isabella Oliver, a website selling jersey ruffle-wrap dresses and sexily draped tunics.New York Times
The Isabella Oliver Spring Summer 2009 collection of maternity clothing features signature wrapping and ruching in luxurious pregnancy friendly fabrics. Iconic maternity wear created for the pregnant shape. Maternity clothes designed to work from day into evening, each silhouette complements your curves throughout pregnancy and the fourth trimester. And this season we introduce luxurious new shades and fabulous summer pieces. All exclusively Isabella Oliver, delivering a chic pregnancy.