minimum effort maximum style

About us


"It's about having a wardrobe that you can live in.
It's all about minimum effort, maximum style."
Founder Baukjen de Swaan Arons

The Baukjen brand was launched in 2009, inspired by the London style and way of dressing to create collections which are effortlessly cool, chic and will work for years to come.

The collections are built around luxe fabrics and stylish cuts, leather, relaxed tailoring and prints continually playing a key part in the collections. The signature jersey range has become synonymous with easy, everyday style.

The Baukjen brand is the brainchild of husband and wife team Geoff and Baukjen. In 2003 they had launched the Isabella Oliver Maternity brand. After much critical acclaim and a base of loyal customers, it was a natural progression to apply their knowledge and passion to womenswear, with the launch of their first collection in 2009.

Founder of Baukjen

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