The art of carefree dressing is at the heart of almost all busy Londoners. The London aesthetic is classically cool with an urban edge – right at the pulse of the city itself.

 
So many options, so little time…
 
The fashion glitterati are all abuzz’ this week in NYC; busy chasing down the latest looks for the season ahead.

 
There’s no doubt that our hugely popular Baukjen Clutch was one of the accessories to be seen with for AW12.

 
Our new Fashion Fix stories are here to solve your everyday style dilemmas and this week we’re focusing on easy work looks.

 
Mastering the art of effortless style is all about taking simple and classic pieces – designed in luxe fabrics and creating a relaxed yet chic look.

 
After months of hard work we’re really excited to share the SS13 collection with you! It’s fresh, colourful and here to uplift your wardrobe in time for spring.

 
Our jersey dresses have become a signature part of the Baukjen collections. Designed in a range of cuts and shapes they offer gorgeous style, whatever you have planned.

 
I’m excited to announce that the Baukjen sale is now on! With up to 50% off, your favourite pieces are now even more irresistible.

 
It’s so easy to fall instantly in love with an item of clothing, I often do with pieces in the collection but I also like to know it’s going to look just as good in a few seasons time.