London Fashion Week begins this week and I can’t wait. It’s that time of year when London takes centre stage and the most stylish descend on the city. And as much as the shows, I’ll be taking an interest in what the fashion pack are wearing.
London has always been an inspiration to me. I love its rich diversity and eclectic feel and how this attitude is reflected by its inhabitants. Part of what characterises the London look is the attention to detail and the effortless way looks are put together. As a London-based brand, we’re surrounded by these ideas and inspirations and our styling reflects this.
Here I have highlighted some of the little styling details that epitomise that effortless London look. For us, it’s about taking the unexpected route, creating texture and print clashes and accessorising.