London style is a huge inspiration for how we design and style the Baukjen collections. A lot of our ideas evolve from street style and the people who live in London. For us, it’s about creating a look that’s well considered even though the result looks effortless.
The London look is achieved by making pieces work in new ways, by putting the unexpected together or clashing your fabrics, prints and textures. Here we’ve highlighted some of the little details that transform an everyday outfit into the ‘London’ look.