The art of carefree dressing is at the heart of almost all busy Londoners. The London aesthetic is classically cool with an urban edge – right at the pulse of the city itself.

Building a casually chic yet contemporary wardrobe is an ideal that might seem unreachable to many. The clever balancing act of what we like to term ‘hi-low’ style is however, not resigned to those only in the trend setting fashion scene.

There are certain tricks of the trade that one can adopt in order to feel good and look effortless. Determine those pieces that work for you and create a carefree style by establishing an ethos based on your own personal interests and identity. Click here to see our new Fashion Fix segment, helping you style essential pieces in different ways. 

Be trend aware, not trend led and then up the ante by dressing-down in relaxed staple pieces.

The maxi dress hasn’t been out of the limelight long enough to make a resurgence -  but it has, in more recent times, been seen on the catwalks of home grown talents Rick Owens, Corrie Nielsen and Bora Aksu with plays on embellishment and smart layering. It’s seen a more stylised, darker, and directional way.

The Everyday Maxi Dress by Baukjen is a modern take on a much-loved classic. Interpreted for just that purpose, the (Everyday) style is a staple piece we believe to be perfect for adding your own embellishment, layers – or even the current international trend, flounce. The key is to make it your own and build from there.

Keep a more casual, sporty-luxe vibe and team your maxi with a biker jacket. For hi-lo appeal, throw on one of our Essential belts and a Salma Zip Jacket in ochre for an added burst of colour.

Accessories are never out of style and basic column dresses such as the Maxi Everyday make just the right piece to add chunky, weighty necklaces, bracelets and earrings.

Get styling!